Nick and I have been friends for almost two decades. We've traveled the world together, done some wild things, pushed each other’s limits (and nerves), gotten into more trouble than we should probably admit... but had more fun than this world ever intended people to have.
For more than half that time, I’ve been building Dirty Habits Brand, and Nick has been a big part of that journey; from the early chaos to the bigger vision. So it feels pretty special to flip the script now and be part of his dream as he brings the Jacobsen Project to life.
I’m beyond stoked to see how this journey unfolds and how the brand grows. What excites me most is that Nick has always seen the world differently. He’s never been bound by limitations, expectations, or rules — and in an industry that’s gotten pretty boring, full of copycats and white-collar bullshit, he’s the guy to turn that all on its head. And that fires me up.
I believe the future is in rider-owned brands that have soul! Where you can actually feel the rider’s DNA in the product — and that’s exactly what I’ve felt from the Jacobsen Project so far.
I’m pumped to join him on this new chapter — not just as a rider, but as a friend who’s watched the passion, the fun, and the madness behind it all. It’s going to be a wild ride... and I wouldn’t
want it any other way.
1: If your kiteboarding style were a music genre, what would it be, and why?
Dirty techno meets punk rock — like if a rave broke out during a street fight. It’s loud, chaotic, and probably not approved by the safety officer.
2: What’s the most bizarre thought you’ve had while kiting?
During that airplane stunt, while I was waiting for the plane to loop around for a second attempt, I remember that a thought came through my mind.. “Well If I die now.. At least I won't have to reply to all those emails...”
3: If kiteboarding were banned and you had to join a secret underground kite cult, what would your kite name and initiation rite be?
Name: Sir Hand-Drags-a-lot
Initiation: You get blindfolded, spun around three times, then have to hand drag over a flaming hula hoop while the crew blasts dirty techno and sprays you with beer.
4: If your kite suddenly became sentient mid-session and started talking to you, what would it say, and would you listen?
It would yell: “Bru, WTF is wrong with you?!”
And I’d just shout back: “If you figure it out, let me know!”
5: You’re stuck in a kite loop that never ends. What thoughts cycle through your mind for eternity?
“I hope I pressed the record button...”
6: You meet your future self 50 years from now, still kiteboarding, but mutated from too much sun and salt. What advice does this salt wizard version of you give?
The Salty Wizzard gives me 3 pieces of advice:
1. Fck what others think. Do your own thing! People are way too busy worrying about what other people think of them to care about what you’re doing.
2. Protect your eyes, your ears, and your knees. You only get one set of each — and trust me, they don’t last nearly as long as you think. Especially with the shit you do.
3. Don’t be a Poes, Just be Lekker!
7: Describe your ultimate kiteboarding session using only smells, emotions, and animal noises.
The smell of frying bacon mixed with damn wetsuit, chaotic, scary, while Nick makes whale noises in the background (sorry weird question haha)
